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Cheltenham Birth Centre gets a new name

birth unit



The Cheltenham Birth Centre is to be re-named as the Aveta Birth Centre. Throughout July, the Centre held a naming competition as part of a campaign to promote the midwife-led birth unit. The competition asked the public to come up with a name to communicate the tranquil, home-from-home feel of the centre.

The Maternity Team picked the name Aveta, which was suggested by Stella Wiltshire. She will not only see the centre named after her entry, but will receive over £400 worth of great prizes. The prizes are:

  • Cut, blow dry and hair treatment, Stuart Holmes Salon
  • Cut and finish, Francesco Group
  • Shellac manicure, Earl & Co
  • Baby photo session, Photography for Little People
  • Pamper session and £50 shopping voucher at Debenhams plus lunch for 2 at
    La Scala, Beechwood Shopping Centre
  • 3 x Personal training sessions with Adam Galway, Fitness First
  • Meal to value of £30 at India Lounge                                                

Lead Midwife Hazel Williams said:

“We want the Cheltenham community to take pride in our wonderful unit and hope the new name will become synonymous with our relaxing and family-orientated environment.”

Nicole Archer and other new mums have helped to organise prizes and support for the competition. Nicole said: “I had such a wonderful birth experience at the centre earlier this year - it’s a fantastic facility that Cheltenham can really be proud of. I love the new name and hope that this encourages more mums-to-be to give birth here.”

In common with our other midwife-led birth units at Gloucester and Stroud, the Cheltenham  Unit offers low risk women a calm, relaxing and homely environment throughout their labour and birth. Since opening in 2011, the Centre has received rave reviews from those that have experienced their births there. Mothers are able to explore different relaxation methods ranging from birthing pools to aromatherapy, music and soft lighting.

Some words from Midwife Helen Brooks: “Aveta is such a fitting name as she was the Goddess of fertility, childbirth and midwives – we all love the name. Our beautiful centre consists of five birthing rooms, three named after the essential oils used in the centre, Lavender, Rose and Jasmine, and a further two named after goddesses - Athena and Isis.

“To date we have delivered 1400 babies and our team here consists of a group of positive, caring, experienced and dedicated midwives and care assistants.”

We are grateful to the Echo for their continuing support and help with this competition.
To see photos of the Centre, go to